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It’s Good to Talk
We’ve been working with BT for years. We’ve seen them change as a company, and the work we’ve done has changed too. Like their slogan from the 90s, it really is good to talk, but these days there’s a whole bunch of new ways of communicating, and a whole lot of new things to say.
We’ve been talking to BT people, and to BT’s customers, in a variety of different ways recently. We designed some really natty eLearning for them. We produced several of their high-profile corporate communications projects. But the one we want to talk to you about today is VoIP.
VoIP, Voice over IP, allows customers to use the internet to make telephone calls at reduced costs, with additional benefits for businesses like advanced call waiting, answering and flexibility.
The challenge was, of course, that we had to do two things at once - explain technical information at the same time as encouraging customers to buy. Customers can get swamped by detail, bored, and click away.
Replay decided to look at internet selling and information transmission in a completely new way. We developed a new type of interface, featuring an in vision video presenter acting as a guide. She explained the service supported by audio and slick animation. We managed to do this (as the client said) “against all the rules of physics” at a low bandwidth.
The results speak for themselves. Check it out here:
http://www.btbroadbandoffice.com/internetapplications/bbv4b/voipdemo/
